The farm that supplies to Natural’s Ice Cream launches Farmik, fancy milk booths that offer a long list of dairy treats all over Mumbai
When dairy farmer Maredia Senior moved from Gujarat to Mumbai in 1952, he was gifted 15 buffaloes by a benefactor on the condition that he shared the profits. Today the Maredia family owns 700 buffaloes in Goregaon’s Aarey Milk Colony and supplies milk to MM Mithaiwala, Natural’s Ice Cream and several hotels including Marine Plaza, which it partially owns. Moo story.
Milking the business even further are brothers Kashif, Rahil, Aftab and Saif, who have recently launched Farmik “milk boutiques” in Bandra and Mahalaxmi, branches of which will soon pop up at prime spots like BKC and Andheri (W).
Rahil tells us that Farmik is designed to be a hipper, more hygienic alternative to your fly-ridden doodhwala stall. In these air conditioned spaces with calcium-coloured walls, you’ll find refrigerators full of everything a Punjabi grandmum would approve of: buffalo milk sold in retro bottles, ghee, paneer, buttermilk, kulfi, yoghurt, shakes, chaas, lassi and falooda. There is also an unfortunate mithai counter, less Carla Bruni and more Camy Wafers.
Rahil tells us that Farmik is designed to be a hipper, more hygienic alternative to your fly-ridden doodhwala stall.
“The idea is to focus on high quality traditional Indian milk products and make them cool and accessible,” Rahil says, adding Farmik is one of the few companies in India that knows exactly where its milk comes from. “Unit no 5, Arey Milk Colony, Goregaon,” he recites dutifully.
We raid Farmik’s tiny Bandra outpost for a bunch of treats, starting with falooda that is rosily perfumed and far too rich; in the case of Tetrapacked chocolate milk, however, this richness is more than welcome. Masala chaas is a light frothy option for post lunch at the office, and mithai is far too ordinary to deserve a mention.
Future plans at Farmik include milk subscriptions and a pasteurised milk delivery service so you don’t have to leave your home. Bovine intervention?
Getting there: Next to Sahakari Bhandar, Bandra (W), call 65515888/ 16888; next to Haji Ali, Mahalaxmi, view the Facebook page here, open seven days a week, 10 am to 10 pm, Rs 79 per litre for pasteurised buffalo milk.