Lounge Loves: Farmik, Mumbai

Lounge Loves: Farmik, Mumbai

by farmik, November 4, 2015

A new (hipster) milk boutique is a dairy lover’s delight

Some months ago, while cycling on the outskirts of Interlaken in Switzerland, I came across a small dairy farm with an attached milk-vending machine. The dispenser is filled every day. Drop in a few coins and fill your glass/bottle with milk, which you can drink straight up. It doesn’t get more “farm-to-table” than this!

India has lately seen a bunch of milk brands offering subscription-based delivery service of farm-fresh milk. However, if you want to go out and buy your own milk, you would still have to rely on Tetra Paks or milk pouches. Enter Farmik, a dairy brand by the Maredia family, which has been in business since the 1950s. The long-time milk suppliers have opened two “milk boutiques” in Mumbai and one in Pune.

The two-month old Bandra boutique has a minimalistic, slightly hipster look—an exposed (white) brick wall, a community table in the centre and cut-up milk cans doubling up as light fixtures overhead. From bottles of pasteurized milk to containers of dahi and cups of chhaas, lassi, masala milk, basundi, shrikhand, etc., to fresh paneer and ghee. There is also a mithai counter. Farmik is a dairy-lover’s delight. Everything in-store is made from buffalo milk sourced from the family’s farm at the Aarey Milk Colony in Goregaon.

I tried the masala milk, which was loaded with dry fruits, but was surprisingly not sickeningly sweet. I also tried a bit of paneer (firm and not too salty) and some of the mithai—milk cake, kalakand and malai peda, all of which were of excellent quality.

The lassi was thick and creamy, and all that the basundi was missing was a stack of hot puris. The dahi had bits of malai in it, which I didn’t enjoy much. I also used some of the milk to set dahi at home, and it turned out creamy—the milk has 7% fat content. With a mildly sweet taste, the milk was perfect with my breakfast muesli. If you habitually drink cow’s milk or toned milk, you’ll find Farmik milk to be rich.

Farmik plans to open new boutiques at the Bandra-Kurla Complex, Andheri and Ghatkopar by Diwali, and launch a subscription-based milk-delivery service in Mumbai.

Farmik milk boutiques are open daily, 10am-10pm. Prices range from Rs.24- 360. Next to Sahakari Bhandar, Turner Road, Bandra (West), and opposite Heera Panna shopping centre, Haji Ali, both in Mumbai; and at Datta Mandir Chowk, Viman Nagar, Pune.

Source: Lounge Loves: Farmik, Mumbai – Livemint